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boobookIT

AI agents & automation for Australian business

Simplifying your day.
Amplifying your success.

boobookIT deploys AI agents that answer, act and automate around the clock - so your team spends the day on the work that matters.

  • Melbourne based
  • Australian hosting
  • Privacy Act 1988 compliant

Named after the night shift

The boobook is Australia's smallest owl, and its most watchful - it works while the country sleeps and never makes a sound doing it. That's the job we built: agents that answer at 2am and hand you a clean desk by morning.

What we do

AI services that help your business grow

From AI agents that run inside the tools you already use, to the website that puts your business online - built, hosted and looked after.

A boobookIT agent device with glowing amber owl-eye rings, ringed by floating chat bubbles and a voice waveform.

Conversational AI

Deploy intelligent conversational interfaces that handle customer interactions 24/7, qualify leads automatically, and free your team from repetitive queries.

  • Customer support chatbots
  • Lead qualification bots
  • AI voice assistants
  • Appointment booking
  • FAQ automation

Conversational AI in detail

A boobookIT agent device wired into a network of glowing app icons along circuit-like paths.

Workflow Automation

Eliminate manual data entry, repetitive tasks, and human bottlenecks by connecting your business tools with intelligent automation that works around the clock.

  • CRM data syncing
  • Email sequence automation
  • Invoice processing
  • Task routing
  • Multi-app integrations

Workflow automation in detail

A boobookIT agent device projecting concentric targeting rings that narrow onto a single point.

Sales & Marketing AI

Amplify your marketing output and sales effectiveness. AI generates content, optimises campaigns, and identifies the right customers at the right time.

  • Content generation
  • Ad copy optimisation
  • Social media automation
  • Customer segmentation
  • Personalisation engines

Sales & marketing AI in detail

A boobookIT agent device in front of a glowing website wireframe and a shield marked with a tick.

Websites, Apps & Custom Software

Websites, mobile apps and bespoke business software - designed, built, hosted and looked after for you. Built mobile-first for Australian audiences and maintained so it never goes stale or insecure.

  • Custom website design
  • iOS, Android & web apps
  • Bespoke business software
  • System & API integrations
  • Australian-based hosting
  • Maintenance, security & uptime

Websites, apps & software in detail

What we commit to

The standards every build meets

Not averages or best cases - these are the service standards we hold ourselves to on every deployment.

changes required to your existing systems

first response to customers, at any hour

agent coverage - no rosters, no overtime

of agent actions logged and reviewable

Before you call

Questions we get asked first

What does an AI agent cost to build?

It depends on how much the thing has to do, and anyone quoting before they have asked is guessing. But you should not have to ring three firms to get a sense of the range, so: a single well-scoped agent - FAQ deflection, lead qualification, appointment booking, document lookup - typically runs $6,000 to $18,000 and a matter of weeks. One that makes decisions against your business rules across several connected systems generally lands between $20,000 and $70,000. A full multi-agent system with its own memory, deep integration and human approval steps starts around $80,000. A simple scripted chatbot is $2,000 to $10,000, and for some businesses that is genuinely the right answer - we will say so rather than sell you the bigger build. What moves the number: how many systems it touches, how much it is allowed to decide on its own, how tidy your data is to begin with, and whether your sector needs an audit trail on every decision.

What does it cost to run once it is live?

Less than most people expect, and it goes in the quote rather than arriving as a surprise. Model usage is usually a few hundred to a few thousand dollars a month depending on volume. Beyond that, budget 15 to 20 per cent of the build cost a year for monitoring, upkeep and the ongoing refinement that stops quality drifting as your business changes. An agent nobody maintains gets quietly worse, and that is a far more expensive outcome than the maintenance.

Do we have to replace our existing systems to use AI agents?

No. Our agents work on top of the tools you already run - your CRM, your inbox, your accounting package, your project tracker. We connect to them through their existing APIs rather than asking you to migrate. Zero changes to your existing systems is a standard we hold ourselves to on every deployment.

How small is too small for AI automation?

A team of three is a perfectly normal starting point, and often a better one than a team of three hundred - there is less to untangle and the time saved lands on someone who feels it immediately. The first conversation is the same either way: what your days look like, where the time goes, and whether we can actually help.

Where is our data stored, and does it stay in Australia?

We build on Australian-based hosting and follow the Australian Privacy Principles under the Privacy Act 1988 (Cth). Where a service necessarily runs offshore we tell you before it is built, not after, and apply the APP 8 cross-border safeguards. Every agent action is logged and reviewable. Read how we handle data.

What can an AI agent actually do that a chatbot cannot?

A chatbot answers. An agent acts. It can look up a real order status, book a real appointment into a real calendar, raise the invoice, update the CRM record and route the exception to a human - because it holds tools and permissions, not just a script. That is the difference between deflecting a question and finishing a job.

How long before something is live?

A single well-scoped agent - FAQ deflection, appointment booking, lead qualification - is usually a matter of weeks, not quarters. Larger multi-agent and integration work is scoped properly before anyone quotes a date. We would rather give you a date we can hold than one that sounds good on a call.

Which tools can you connect to?

Anything with an API, in practice. Commonly Slack, Gmail and Google Workspace, Asana, GitHub, PostgreSQL and MongoDB, and the major CRM, invoicing and support platforms. On the AI side we build with LangChain, LangGraph, CrewAI, AutoGen, n8n, MCP and vector stores such as Pinecone. See the full stack.

Let’s have a chat

Let's simplify your day

Pick a time that suits you and we'll call you then. Whether you're a team of three or three hundred, it's the same friendly, no-pressure chat - what your days look like, where the time goes, and whether we can actually help.

1800 557 179 free call, Australia-wide

Melbourne, Victoria · serving all of Australia

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